Work

High-concept,
art direction-driven
work.

Four case studies across brand foundation, campaign concepting, and visual production — each mapping to a specific kind of problem worth solving.

Tequila Herradura
Case Study 01
01
Tequila
Herradura

153 years of heritage. First major global campaign ever. Built the entire visual world from scratch — campaign toolkit, photo library, KV guidelines, OOH blueprint.

Brand · Spirits · Brown-Forman · 2021 Mode 01 — Brand Head Start
Vosges Haut-Chocolat
Case Study 02
02
Vosges
Haut-Chocolat

Brand foundation, product launch, partnership collab. One relationship, full range. Holiday campaign: 6x ROAS on paid social.

Luxury · Food & Bev · 2025 Modes 01 + 02B + 02C
Quesopology
Case Study 03
03
Qdoba —
Quesopology

A 12-year-old incident, a player who just became a Nugget, and a window closing fast. A fully formed cultural activation built proactively, without a brief.

Food & Bev · Proactive concept · 2024 Mode 02A — Proactive / Cultural
Snack Factory
Case Study 04
04
Snack
Factory

Subsidiary brand absorbed into a $4.87B acquisition. Known as Pretzel Crisps, not its own name. Built the world. Launched the brand's first national campaign.

CPG · Food · Campbell's Mode 01 + 02B

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For a broader look at past agency work — visit alliecarvajal.com