Capabilities

Big agency thinking,
built to scale with you.

Trazo Studios offers the full creative suite — strategy through execution — with the focus and accountability of working directly with the person doing the work.

Ways to Work Together

Three modes.
One through-line.

Modes 01 and 02 are project-based — scoped up or down depending on your needs. Mode 03 is an ongoing relationship.

Mode 01 — Project

Brand Head Start

Build the world. Set up everything that comes after.

A visual foundation built to last — and to actually be used. Shot in layers so assets stay modular and flexible forever. Products isolated. Backgrounds standalone. Everything designed to recombine, extend, or AI-augment later. Your team inherits a working library, not a PDF. One shoot. Two years of content.

Includes
  • Visual direction + look & feel
  • Organized asset library
  • Studio shoot — product + lifestyle
  • Sample social executions
  • Background + evergreen content assets
  • Light brand standards for deployment
Mode 02 — Project

Campaign Moment

Own the moment. Build the idea that makes people stop.

A specific campaign built around a cultural beat, a product launch, or a partnership. Concept through hero executions — the content that makes the campaign feel like something. Not resizes. The thing itself. I concept it, direct it, produce the main touchpoints. Your team handles deployment and extensions.

Three flavors
  • 02A — Proactive / Cultural  See the moment, build before the window closes
  • 02B — Launch / New SKU  A new product needs a world
  • 02C — Partnership / Collab  Two brand worlds, one coherent thing
Mode 03 — Ongoing

Fractional Creative Director

The thinking stays in the room.

For brands that need a consistent creative partner, not a one-time vendor. Day-to-day creative management, concepting, execution, and content direction on a monthly retainer — with the ability to scale up into larger campaign or activation work as the relationship grows.

Talk about a retainer →
Mode 02A
Proactive / Cultural
Scanning for the moments where your brand has permission to show up — and building something fully formed before the window closes. The kind of work that gets attention, gets shared, and occasionally gets awarded. Nobody asks for it. That's the point.
Qdoba Quesopology — saw the cultural confluence, built the full activation. Client wanted it.
Mode 02B
Launch / New SKU
A new product needs a world. Concept, visual direction, shoot, and hero social content built around what makes this SKU worth caring about. From the product story outward.
Vosges Macarons — concepted on set, bought the props, built the world, shot it, launched it. Zero to deployed.
Mode 02C
Partnership / Collab
Two brand worlds that need to become one coherent thing. The skill is the weave — making an unlikely match make sense across concept, visual, product, and content.
Vosges × Smashing Pumpkins — a collaboration that didn't obviously make sense until it did.

The Toolkit

What I bring to
every engagement.

Depending on the mode, I draw from across this full creative toolkit — strategy through execution, brand through production.

01

Brand &
Strategy

Every strong brand starts with a clear point of view. Before a campaign — there has to be a story worth telling. I build that foundation: who you are, who you're for, and why it matters.

Whether launching a new brand, repositioning an existing one, or creating the visual system your team can actually execute from — this is where the work begins.

Brand Positioning Visual Identity Brand Guidelines Art Direction Naming Messaging Architecture Competitive Audit Photography Art Direction

02

Film &
Content

Content that earns attention is built on a clear idea, not a trend. I concept and art direct across the full spectrum of production — from social-first video to broadcast-quality film.

With deep experience collaborating with directors, photographers, food stylists, and production teams, I can step in at any stage — from brief to final cut.

Film & Live Action Animation & Motion CGI & Stop Motion Photography Direction Food & Product Content Social Video Influencer Creative Experiential

03

Commercial
Campaigns

A campaign is only as strong as its central idea. I concept and execute integrated work that holds together across every touchpoint — from the billboard to the DM.

Shaped by years of 360-degree agency experience across some of the most demanding accounts in the industry — work that moves product and builds loyalty at the same time.

Campaign Concepting Print & OOH Social Campaigns Activations Digital Retail & Signage Integrated 360 Packaging

04

Editorial &
Curation

For brands that want their visual world to feel considered and consistent — from shoot to feed to press. Editorial direction brings together the right collaborators and keeps every element aligned to the brand story.

I handle creative direction for editorial shoots, coordinate talent and production, and ensure the final output is on-brand and on-brief.

Editorial Direction Shoot Coordination Talent & Casting Prop & Set Styling Brand Shoots Content Libraries Studio World-Building

How It Works

Simple. Direct.
No handoffs.

You work directly with me — not a rotating cast of account managers. Faster decisions, clearer communication, and creative that actually reflects your brand.

01

Discovery

A deep dive into your brand, your goals, and what's standing in the way. No templates — real conversation.

02

Strategy

Before anything is made, we align on the idea. What are we saying, to whom, and why does it matter? Strategy protects the creative.

03

Creation

Concepting, art direction, and production management — executed with precision and a clear eye toward what will actually work.

04

Delivery

Final assets in every format you need, with documentation so your team can run with it. Clean handoffs. No loose ends.

I bring in specialist copywriting and production partners when the project calls for it — coordinated by me, never marked up. You get the full team. You manage one person.

Ongoing Partnership

Fractional Creative Director.

Retainer engagement

The thinking stays in the room.

For brands that need a consistent creative partner, not a one-time vendor. Day-to-day creative management, concepting, execution, and content direction on a monthly retainer — with the ability to scale up into larger campaign work as the relationship grows.

Talk About a Retainer

Typically includes:

    Part-time (15–20 hrs/month)
  • Creative direction across all initiatives
  • Brand guardian across projects
  • Strategic input on campaigns + content
  • Art direction for key projects
  • Creative review + feedback on team work
  • Monthly strategy session + async support

Full-time engagement (35–40 hrs/month) adds hands-on execution, team management, stakeholder presentations, and weekly planning sessions.

Ready to Start

Let's find the right fit.

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