Trazo Studios — Creative Direction for Brands

Making smart things beautiful, and

beautiful things smart.

Chicago, IL

Senior creative direction for brands with real potential — brand toolkits, campaign concepting, and visual production.

See the Work How It Works

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How I Work

Three modes.
One through-line.

Modes 01 and 02 are project-based — scoped up or down. Mode 03 is an ongoing relationship.

Mode 01 — Project

Brand Head Start

Build the world. Set up everything that comes after.

A visual foundation built to last — shot in layers so assets stay modular and flexible forever. One shoot. Two years of content.

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Mode 02 — Project

Campaign Moment

Own the moment. Build the idea that makes people stop.

A specific campaign — cultural activation, product launch, or collab. Concept through hero executions. Not resizes. The thing itself.

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Mode 03 — Ongoing

Fractional Creative Director

The thinking stays in the room.

A consistent creative partner on retainer — day-to-day direction, concepting, and content management with the ability to scale up.

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About Allie

Both sides of the table.
Now independent.

I started in account management — learning how clients think, what they actually need, and why most creative misses the mark. Then I crossed to the creative side and spent nine years at Leo Burnett and Energy BBDO. Most recently I led brand creative at Vosges Haut-Chocolat.

Now I run Trazo Studios independently. 14 years. Both sides of the table. Work recognized at Cannes Lions, D&AD, One Show, and ADC.

More About Allie

Three modes.
One through-line.

Proof in the work.

Both sides of the table.
Now independent.

Let's talk about what
your brand needs.

Three modes.One through-line.

Proof in the work.

Both sides of the table.Now independent.

Let's talk about whatyour brand needs.

Three modes.
One through-line.

Both sides of the table.
Now independent.

Let's talk about what
your brand needs.